CIPR Engage Podcast
Influencing the future

Influencing the future

November 30, 2022

Recorded live at the CIPR’s annual 2022 conference, this special episode of Engage hosted by Debbie West and Sara-Anne Mills-Bricknell from the CIPR’s Podcast Editorial Board, explores the key trends shaping the future of the industry.

From how technology is changing the shape of public relations, the future mediascape, and the increasing importance of purpose, culture and employee relationships, guests share their thoughts on the conference's theme, 'Influencing the Future'.

Featuring key takeaways from some of the conference’s contributors, as well as in-person and online attendees, including:

  • Soli Townsend, Co-founder and Chief Solutionist, Futerra
  • Ben Cohen, Head of Media and PR, Open Doors
  • Nina Schick, Director, Tamang Ventures
  • Peter Cardwell, Political Editor and Presenter Talk Radio
  • Alicia Zubeir, Principal Writer, Petronas
  • Dev Mistry, Global Internal Communications Manager at DICE
  • Rachel Roberts, President, CIPR

For more information:

Share your thoughts about this episode on Twitter using #CIPREngage and tagging @CIPR_Global. Also, if you’re a member of the CIPR, don’t forget you can log 5 CPD points for listening to this episode.

Cleaning up toxic information: The fight against climate change disinformation

Cleaning up toxic information: The fight against climate change disinformation

October 12, 2022

2022 has been a record-breaking year for weather-related events. China recorded its highest temperatures and driest summer in 60 years. A third of Pakistan is currently underwater due to severe flooding and temperatures in the UK reached 40 degrees Celsius.

Hosted by Shayoni Lynn, CEO and founder of Lynn, this latest episode of Engage, explores the differences between mis and disinformation, particularly around the future of our planet, as well as how information pollution creates inaction and how conspiracy theorists are stirring up the culture wars around climate change. Featuring panellists:

  • David Gallagher, Communications expert and founder of DG Advisory
  • Stefan Rollnick, Head of Lynn’s Misinformation Cell
  • Rebecca Zeitlin, Marketing Director at Levidian

CIPR members can log 5 CPD points for listening to this podcast.

Additional resources and Ffurther information as mentioned in this podcast:

The current state of public affairs

The current state of public affairs

August 31, 2022

Research has found that public trust in Government and in elected politicians is at an all-time low in England right now. With a number of scandals over the past few years in politics, it is more crucial than ever that public affairs professionals show that they are being ethical and transparent and are working to support the UK’s democratic policy-making process.

Hosted by Max Sugarman, CIPR Public Affairs Group chair, this episode explores the current state of lobbying and the public affairs industry, as well as advice on how practitioners can be more transparent and open – demonstrating best practice in any future public affairs activity. Featuring panellists:


  • Andy Sawford, former MP, representing Corby and now managing partner and co-owner of the Connect Group
  • Peter Geoghegan, editor-in-chief at the award-winning news website openDemocracy and author of Sunday Times best-selling Democracy for Sale
  • Rachael Clamp, Rachael is founder and director of Ardesey Ltd, a communications and engagement consultancy


Further resources (as mentioned in the episode):

00:07 (and mentioned again at 25:40) - Carnegie UK, GDWe: A spotlight on democratic wellbeing research:


04:09 - The CIPR recently relaunched its UK Lobbying Register, the only free and universal register for public affairs professionals:


05:58 - Government’s Register of Consultant Lobbying (ORCL): 


08:27 - Greensil lobbying scandal exposed by the Financial Times:


CIPR position on David Cameron’s lobbying activity: 


21:55 - EU transparency register: 


25:59 - Report from the new Centre for the Future of Democracy at the University of Cambridge, Global Satisfaction with Democracy: 


Additional information:

Public Affairs (specialist) diploma: 


CIPR Code of Conduct: 

Accessible Communications

Accessible Communications

April 6, 2022

One billion people, or 15% of the world's population, experience some form of disability with the World Health Organisation estimating that two billion people will need at least one assistive communication, memory, or hearing aid in the next 10 years.  

In this episode, host Zach Cutler, CEO of Propel, and guests explore the role PR and comms practitioners can play in helping businesses and organisations better understand, and think differently about, accessibility and standards.  

Sharing their own lived experience, as well as tips on how to enhance practices and knowledge around accessibility, Zach is joined by Sarah Brown-Fraser, marketing and communications manager at Activity Alliance, Rachel Miller, founder of All Things IC and Jarrod Williams, communications manager at Bromford. 


For more information:

Don’t forget you can log 5 CPD points for listening to this podcast.

Strategic communicators

Strategic communicators

November 17, 2021

The entire world has been changed by the Coronavirus pandemic and as communicators, we've seen boards come forward and ask for interventions and advice in ways that have never happened before.


Whilst there’s been a lot of work undertaken both by the Chartered Institute Public Relations and by other professional bodies to ensure that communications is seen as a strategic management discipline; now more than ever, we have an opportunity to ensure that the professionalism of communications is understood as a vital part of the success for all organisations, large, small, independently owned, nationally operated, government, private, public, and everything in between.


In this episode, host Sarah Pinch and guests Alex Aiken, Executive Director for Government Communications and James Powell, Head of Group Communications at Irwin Mitchell explore what it means to be a strategic communicator, to be a professional, and how communicators are elevating and repositioning themselves.


For more information:

- OASIS model:

- Getting Chartered:


Don’t forget you can log 5 CPD points for listening to this podcast.

Inspiring social purpose

Inspiring social purpose

August 18, 2021

Social purpose is continuing to capture the attention of the C-suite and boardrooms but what exactly is it and what role can PR and comms teams play in supporting their clients and organisations to be more purposeful?

In this episode, host Andy Green FCIPR and guests Shannon Walker founder of Social Disruption, Matt Appleby director at Grow Social Capital and Ben Caspersz founder and managing director at Claremont, explore the misconceptions around social purpose and why in a post-pandemic world, purpose has emerged as an even stronger imperative.

For more information about social purpose see the latest CIPR resources:

 Don’t forget you can log 5CPD points for listening to this podcast.


Hybrid Working

Hybrid Working

May 25, 2021

The pandemic has provided an opportunity to explore how we can work differently. The post-COVID world is a very different landscape for a lot of businesses, with many proposing to adopt a hybrid working model, as opposed to go back to the office full time.

Guests Sofia Cann, Martin Flegg and Kate Shaw share their views and experience with our host, Jenni Field. They explore the opportunities and benefits for PR and comms practitioners of implementing a flexible hybrid working approach. 

Building resilience

Building resilience

February 17, 2021

2021 may not have got off with the start we’d all hoped for, making navigating the ongoing COVID-19 crisis even more challenging for self-employed practitioners and teams.


For this quarter’s episode, guests Amanda Coleman, Rebecca Mander and Sharon Flaherty will be sharing their first-hand experiences with host Dan Jones to provide practical tips and takeaways for building resilience and accessing support in today’s tough climate.


To read the articles referenced in the podcast, see below:


Sharon -


Amanda -


Rebecca -


For further support, visit:

Doing diversity differently

Doing diversity differently

November 17, 2020

Diversity is about far more than just ticking boxes and as the recently published CIPR State of the Profession report shows, there is still much more for the sector to do to better reflect the society that it communicates with.

This debate will highlight the findings from the report, why the PR industry is still struggling to attract diverse talent and what organisations should consider when shaping their diversity inclusion programmes and policies.

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