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Published every quarter, Engage is a CIPR podcast digging deep into the challenges and opportunities facing PR and comms practitioners right now. This series brings a range of perspectives to the discussions from across the industry, offering insight as well as food for thought to learn and challenge your own mindset – regardless of where you are in your PR and comms career. Engage has been produced for PR practioners but the themes explored will prove valuable for anyone working alongside PR and comms teams, or with an interest in the issues affecting the profession. CIPR members can earn 5 CPD points for listening to an episode of Engage.
Episodes
Wednesday Apr 06, 2022
Accessible Communications
Wednesday Apr 06, 2022
Wednesday Apr 06, 2022
One billion people, or 15% of the world's population, experience some form of disability with the World Health Organisation estimating that two billion people will need at least one assistive communication, memory, or hearing aid in the next 10 years.
In this episode, host Zach Cutler, CEO of Propel, and guests explore the role PR and comms practitioners can play in helping businesses and organisations better understand, and think differently about, accessibility and standards.
Sharing their own lived experience, as well as tips on how to enhance practices and knowledge around accessibility, Zach is joined by Sarah Brown-Fraser, marketing and communications manager at Activity Alliance, Rachel Miller, founder of All Things IC and Jarrod Williams, communications manager at Bromford.
For more information:
- Watch the CIPR’s accessible digital communications webinar
- As mentioned by Jarrod, you can join the Accessible Social Facebook group
- As mentioned by Rachel, upskill yourself or your teams with Communication Access UK training
- View the Government Communications Service accessibility guidance on planning, creating and publishing accessible social media campaigns
Don’t forget you can log 5 CPD points for listening to this podcast.
Wednesday Nov 17, 2021
Strategic communicators
Wednesday Nov 17, 2021
Wednesday Nov 17, 2021
The entire world has been changed by the Coronavirus pandemic and as communicators, we've seen boards come forward and ask for interventions and advice in ways that have never happened before.
Whilst there’s been a lot of work undertaken both by the Chartered Institute Public Relations and by other professional bodies to ensure that communications is seen as a strategic management discipline; now more than ever, we have an opportunity to ensure that the professionalism of communications is understood as a vital part of the success for all organisations, large, small, independently owned, nationally operated, government, private, public, and everything in between.
In this episode, host Sarah Pinch and guests Alex Aiken, Executive Director for Government Communications and James Powell, Head of Group Communications at Irwin Mitchell explore what it means to be a strategic communicator, to be a professional, and how communicators are elevating and repositioning themselves.
For more information:
- OASIS model: https://gcs.civilservice.gov.uk/guidance/marketing/delivering-government-campaigns/guide-to-campaign-planning-oasis/
- Getting Chartered: https://cipr.co.uk/CIPR/Learn_Develop/Chartership_.aspx
Don’t forget you can log 5 CPD points for listening to this podcast.
Wednesday Aug 18, 2021
Inspiring social purpose
Wednesday Aug 18, 2021
Wednesday Aug 18, 2021
Social purpose is continuing to capture the attention of the C-suite and boardrooms but what exactly is it and what role can PR and comms teams play in supporting their clients and organisations to be more purposeful?
In this episode, host Andy Green FCIPR and guests Shannon Walker founder of Social Disruption, Matt Appleby director at Grow Social Capital and Ben Caspersz founder and managing director at Claremont, explore the misconceptions around social purpose and why in a post-pandemic world, purpose has emerged as an even stronger imperative.
For more information about social purpose see the latest CIPR resources:
Don’t forget you can log 5CPD points for listening to this podcast.
Tuesday May 25, 2021
Hybrid Working
Tuesday May 25, 2021
Tuesday May 25, 2021
The pandemic has provided an opportunity to explore how we can work differently. The post-COVID world is a very different landscape for a lot of businesses, with many proposing to adopt a hybrid working model, as opposed to go back to the office full time.
Guests Sofia Cann, Martin Flegg and Kate Shaw share their views and experience with our host, Jenni Field. They explore the opportunities and benefits for PR and comms practitioners of implementing a flexible hybrid working approach.
Wednesday Feb 17, 2021
Building resilience
Wednesday Feb 17, 2021
Wednesday Feb 17, 2021
2021 may not have got off with the start we’d all hoped for, making navigating the ongoing COVID-19 crisis even more challenging for self-employed practitioners and teams.
For this quarter’s episode, guests Amanda Coleman, Rebecca Mander and Sharon Flaherty will be sharing their first-hand experiences with host Dan Jones to provide practical tips and takeaways for building resilience and accessing support in today’s tough climate.
To read the articles referenced in the podcast, see below:
Sharon - https://www.linkedin.com/pulse/behind-closed-doors-sharon-flaherty/
Amanda - https://amandacomms1.wordpress.com/2021/01/05/a-little-kindness/
Rebecca - https://www.guruyoucoach.com/your-pal-for-life/
For further support, visit: https://cipr.co.uk/mentalhealthhotline
Tuesday Nov 17, 2020
Doing diversity differently
Tuesday Nov 17, 2020
Tuesday Nov 17, 2020
Diversity is about far more than just ticking boxes and as the recently published CIPR State of the Profession report shows, there is still much more for the sector to do to better reflect the society that it communicates with.
This debate will highlight the findings from the report, why the PR industry is still struggling to attract diverse talent and what organisations should consider when shaping their diversity inclusion programmes and policies.